Friday, 30 September 2016

Using Online Social Networking to Market Your Business

You may love or loathe it but you cannot ignore it. You just blinked and the world had changed. Everyone is using Facebook and Twitter and any illusion you might have had that a closeted, socially minimalistic-type existence would be possible had been blown out of the water.


Online Social Networking to Market Your Business

 To enrich their life experience, hoards of people are seeking out others with the same interests, who share their passions and can make product recommendations based on first hand experience. The implications this has for your business are mind shattering. If you could just tap into that communication stream, you would have a ready and already well predisposed audience of potential customers.

This is why using online social networking to market has become so popular. In the old days, advertisers would broadcast blurb about how wonderful their product was to the masses. Well they would hardly say otherwise would they?
The problem, of course, was that the public were not stupid and blatant self-promotion, in the form of advertisements, often fell on deaf ears. Social networking offers a new approach. Now, product review is peer to peer by word of mouth, which is far more believable to the masses.

So, if using online social networking to market your business is something you'd like to get into you may be wondering where to start. Somehow, you need to make your entry into the network, most importantly, without ringing alarm bells, alerting fellow members to the fact that you are about to use old-school methods of spamming and hard sell which of course you are NOT.

You could simply become a member of a social networking site and build up a group of freinds or followers who have interests that might predispose them to your product. Then, you could just join the conversation. Alternatively, you could become a member of, for example a Facebook group, highly related to your product niche.

Better still, you could start your own Facebook group and slowly build up a tribe of enthusiasts that you can supply with information, invite to online and offline events and occasionally discuss your product with. Over time, this would establish you as an expert in the field. Hence, if you are thinking of using online social networking to market your product this would be an excellent first port of call.

Wednesday, 7 September 2016

How Online Social Networks Help Build Businesses

Many have turned to using online social networks as a part of their business development strategy and for good reason. Marketers have come to recognize that social networking online is a very effective strategy in terms of growing a solid foundation for their businesses.

Online Social Networks
Online Social Networks
 Here are 3 important components every internet business development strategy needs that can be supplied when using these sites.

Link Building
One of the things social sites can do for any internet business is to build links with other individuals and organizations. Having incoming links from an assortment of origins on the internet helps boost the search engine rankings of your own site. This typically translates into more free traffic which is highly targeted and of course the best type you can get. Plain and simple, having move inbound links thereby places more attention on your site and is another reason social networking online is an effective strategy for marketers.

Branding
Establishing an online brand is something that helps you become more competitive since it makes you 'stand out' from other marketers! The need to be easily recognizable is a must in the very competitive internet environment! Building yourself a brand will help you do just that and this is typically done by 'reinforcing' the identity you've chosen as often as you can. When any marketer engages in social networking online, this simply creates another 'venue' in which they can build and establish a brand! Remember, these communities can be very viral in nature which is why they are so effective for brand development.

Traffic Generating
We spoke above about how link building helps increase the search engine traffic you receive. Another source of traffic you can expect would be not only members of the sites you are working but also people who have been referred by these members. The viral potential offered when promoting on these sites is significant if you consider that site members likely 'belong' to other sites as well. Much like an onion that has many layers, there is no telling where on the internet your links may end up! Harnessing the incredible powers of viral marketing should always be an objective of every internet business development strategy.


Online social networks are being more commonly used as part of many marketers business development strategy and with great results! Although social networking online does require an emphasis being placed on relationship building it has proven to be a very effective strategy. The 3 components every internet business needs are reviewed above and can be acquired when social networking online! This helps to explain the popularity of this very effective strategy and why you should consider included this approach in your own marketing mix as well.

Friday, 2 September 2016

Fun Free Online Games & Social Networking

Computer and video games have become very popular. In particular the interest in playing fun free online games over the internet is increasing strongly.

Despite the growing popularity of YouTube, MySpace, and Facebook, gaming remains the king of online entertainment, driven largely by casual gaming activities.

Fun Free Online Games & Social Networking

Sites like Yahoo Games and EA's Pogo.com offer users access to a wealth of advertisement supported free online games, where sponsors have options for branding opportunities, and display and banner ad placements.

Online games on the consoles could become a $10.5 billion business by 2011 from $981 million in 2007, according to market researcher IDC.
In 2007, online console revenue is at 2.5% of total global video game market revenue, including console and handheld hardware and software revenue. By 2011, revenue from connected consoles will represent 18.6% of total market revenue.

Although subscription revenue for premium online services and games will grow from $476 million in 2007 to over $2.4 billion in 2011, its share of online console revenue will decline from 48.5% in 2007 (already down from a high of 86.5% in 2006) to 23.2% by 2011.

Downloadable content (DLC) consisting of games and game-related items, which at $35 million in 2006 represented a 13.5% market share of online console revenue, will become connected consoles' primary revenue source in 2007, growing from $493 million in 2007 to $7.2 billion in 2011. In 2011, game-centric DLC will make up 68.6% of online revenue.
Advertising revenue from sponsored services, in-game ads, and product placement in connected consoles will reach $12 million in 2007, posting the first significant online console ad spend. Advertising revenue will grow to $858 million in 2011, with an 8.2% market share of online revenue.
Video game growth will be strongest in the Asia Pacific region, its largest market, with a 10% annual growth rate through 2011, but will increase in the Europe/Middle East/Africa region (10.2%), the U.S. (6.7%), Canada (9.4%), and Latin America (8.2%) as well.

Certain trends hold steady across most regions: For instance, driven by increased penetration of broadband access, online gaming is surging. In the U.S. and Europe/Middle East/Africa, online gaming represents the fastest-growing consumer segment (19.3% and 24.6%, respectively); in Asia Pacific and Canada, online growth came in second only to wireless (at 16.1% and 13.9%, respectively). Other trends are more regional. The in-game advertising market is expected to increase 64% in the U.S. And in China it is expected to rise at a compound annual rate of 14.3% to $2 billion in 2011, most all of that growth will come in online games.
Spurred by the new generation of consoles and handhelds, and by increased penetration of broadband and wireless technologies, the video game industry is ripe with opportunity. "Growth in platforms allows you to hit new demographics," says Stefanie Kane, a partner with PwC's entertainment and media practice, noting that handheld game devices have brought more women into the market, and that the entrance of cable and on-demand TV channels will further widen the base. "There is a lot of unlocked potential."
You might think the face of one of the hottest areas in gaming right now is a young male in his 20s who owns the latest supercharged gaming system from Microsoft or Sony - or both.

But you'd be wrong.
Instead, the epitome of the new-era gamer is a woman in her late 30s or early 40s who plays on an average PC.

Yes, the video game industry seems to have been turned on its head.
For years, the dominant themes have been faster game machines, increasingly realistic graphics, more immersive play, as well as the old standbys - blood, guts and blowin' stuff up.
But that picture has begun to look increasingly outdated. While young men dominate the gaming industry as a whole, casual games are one of the fastest-growing parts of the industry and attracting a whole new demographic.

You can find signs of the revolution everywhere. One of the fastest-growing parts of the game industry is centred on so-called casual fun free online games, PC-based titles that users can generally start playing in minutes and usually don't require the mastery of some combination of multiple buttons to enjoy.
The upheaval has spread to the console market, as sales of Nintendo's Wii console and DS handheld, both of which stress fun-to-play games over powerful processors or realistic graphics, are far outstripping their supercharged competitors from Microsoft and Sony.

Revenue streams enabled by active online consoles in this cycle show the strongest growth in the sector and will not only determine the future success of the console vendors but also be crucial to the success of many third-party publishers.

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